Specialist, combining creativity with technical expertise. Skilled in CRM project management, digital strategies, software development, and media production, with extensive experience in cross-functional projects that enhance team engagement, optimize operations, and drive significant business impact. Passionate about leveraging digital technologies such as AR/VR, AI, and 3D prototyping, I am eager to contribute to shaping the future of the digital landscape.
Experience
Over 20 years of experience in Web, CRM, and media project management, as well as cross-functional leadership, implementing innovative digital solutions across 5 economic sectors.
Jaquet Droz
2015 – and loading…
Digital Specialist
2018 – Present
Digital Strategy & Analytics
CRM Project Manager & Product Owner Deployment with a 75% adoption rate across the entire Swiss staff and subsidiaries, optimizing data management across 5 departments in 11 markets.
Data Steward & CRM Trainer
Web Maintenance & Development Extended the website’s lifespan by 10 years on a minimal budget through in-house developments, allowing the platform to adapt to two major strategic transitions. Optimized integration workflows, reduced data entry errors, and increased publication speed by 8x.
Marketing Budget Monitoring Support Optimized financial control tools and processes, reducing accounting discrepancies by 90%.
Newsletter Design & Coordination Optimized publication format and expanded distribution to 7 new markets, increasing audience reach by 6x in one year.
Digital Support for Brand Subsidiaries
Digital Marketing Coordinator
2015 – 2018
Art Direction & Media Production Coordination
SEA & Programmatic Campaigns Increased web traffic by 60% and reduced acquisition costs by 80% through optimized strategies.
Web Development & Integration Initiated the development of in-house digital solutions.
Communication materials production and formatting
Certina
2015
Web Ad Designer (Freelance) Designed and developed HTML5 advertising banners.
Calvin Klein
2014 – 2015
Web Ad Designer (Freelance) Designed and developed HTML5 and AS3 advertising banners.
Miniclip
2010 – 2014
Interactive Ad Designer Designed and developed microsites. Created advertising games and media campaigns. Produced brand guidelines, sales presentations, and marketing toolkits.
Freelance Work & Previous Experience
2001 – 2010
Graphic Designer – 3D design, web development, architectural and event photography (2008 – 2010) Video Instructor – EBABX, video production teaching (2008 – 2009) 3D Graphic Designer – Virage SARL (2003 – 2007) Graphic Design Apprentice – Imprimerie Bonvarlet (2001 – 2002)
Education
HE-Arc
CAS-IDD (2025) – Software Development & Data Processing CAS-GMA (2024) – Software Engineering & Agile Methods
EBABX – Bordeaux School of Fine Arts
DNSEP, Art & Media (2007 – 2009) – Master's Degree DNAP, Art & Media (2004 – 2007) – Bachelor's Degree
Additional Certifications
Bac Pro Industrie Graphique – Graphic Design & Layout CAP Photographer – Photography Certification BEP Electrotechnics – Certification in Electrical Design & Work
Languages
French – Native Language English – C1 Professional German – A1 (Aber ich möchte lernen!)
Skills
Project Management & Strategy
Agile & Scrum (Certified) Digital Strategy & Data Analytics (SEO, SEA, Web Analytics) Cross-Functional Team Leadership CRM & Data Stewardship
Bash, Git, Docker, Linux CLI, Minimal IDE Workflows, CI/CD Awareness, Jira
Creative & Design Tools
Adobe Suite (Photoshop, Illustrator, After Effects, Premiere Pro, InDesign) 3D & Motion (Blender, Unity, Softimage, 3D Studio Max) AI & Generative Art (Stable Diffusion, Midjourney)
